Recommended Reading

Below is a list of business books I highly recommend reading.  Each has provided a golden nugget or two that have helped me throughout my career and to this day.  I have organized the list by the following categories:

Business Operating Systems



General Business


Marketing & Sales

People Management

Personal Improvement


Business Operating Systems

Get A Grip: How to Get Everything You Want From Your Entrepreneurial Business

Gino Wickman & Mike Paton

Scaling Up: How a Few Companies Make It...and Why the Rest Don't

Verne Harnish

Traction: Get a Grip on Your Business

Gino Wickman

What The Heck is EOS?: A Complete Guide for Employees in Companies Running on EOS

Gino Wickman & Tom Bouwer



The Art of Invisibility: The World's Most Famous Hacker Teaches You How to Be Safe in the Age of Big Brother and Big Data

Kevin Mitnick with Robert Vamosi

The Fifth Domain: Defending Our Country, Our Companies, and Ourselves in the Age of Cyber Threats

Richard A. Clarke and Robert K. Knake

Future Crimes: Inside the Digital Underground and the Battle for Our Connected World

Marc Goodman

Gray Day: My Undercover Mission to Expose America's First Cyber Spy

Eric O'Neill

Manipulated: Inside the Cyberwar to Hijack the Elections and Distort the Truth

Theresa Payton



Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity

Garrett B. Gunderson with Stephen Palmer

Profit First: A Simple System to Transform any Business from a Cash-Eating Monster to a Money-Making Machine

Mike Michalowicz

Simple Numbers, Straight Talk, Big Profits: 4 Keys to Unlock Your Business Potential

Greg Crabtree with Beverly Blair Harzog


General Business

Abundance: The Future is Better Than You Think

Peter H. Diamandis and Steven Kotler


The Anticipatory Organization: Discover 25 Proven Strategies to Accelerate Innovation and Transform Results

Daniel Burrus

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim and Renée Mauborgne

Bounce: The Art of Turning Tough Times Into Triumph

Keith McFarland

Boundaries: When to Say Yes, How to Say No

Dr. Henry Cloud & Dr. John Townsend

The Breakthrough Company: How Everyday Companies Become Extraordinary Performers

Keith R. McFarland

Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

David C. Robertson with Bill Breen

Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards

Michael Levine

Built to Sell: Creating a Business That Can Thrive Without You

John Warrillow

Clockwork: Design Your Business to Run Itself

Mike Michalowicz

Competing on Analytics: The New Science of Winning

Thomas H. Davenport & Jeanne G. Harris

The Big Switch: Rewiring the World, From Edison to Google

Nicholas Carr

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Michael E. Gerber

The Extreme Future: Do You Know What Is Coming Next?

James Canton, Ph.D.

Flash Foresight: How to See the Invisible and Do the Impossible

Daniel Burrus with John David Mann

Getting Naked: A Business Fable About Shedding the Three Fears that Sabotage Client Loyalty

Patrick Lencioni

Good to Great: Why Some Companies Make the Leap and Others Don't

Jim Collins

Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone

Satya Nadella with Greg Shaw and Jill Tracie Nichols

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

Guy Kawasaki

It's Not About You: A Little Story About What Matters Most in Business

Bob Burg and John David Mann

iWoz: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It

Steve Wozniak with Gina Smith

Kill The Company: End the Status Quo, Start an Innovation Revolution

Lisa Bodell

Life is Good, The Book: How to Live with Purpose & Enjoy the Ride

Bert and John Jacobs

Making Ideas Happen: Overcoming the Obstacles Between Vision & Reality

Scott Belsky

Making It Happen: Turning Good Ideas into Great Results

Peter Sheehan

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

Verne Harnish

The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before your Next Interview

Brad Phillips

One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Gary Keller with Jay Papasan

Outliers: The Story of Success

Malcom Gladwell

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

Mike Michalowicz

The Road to Reinvention: How to Drive Disruption and Accelerate Transformation

Josh Linkner

The Signal and the Noise: Why So Many Predictions Fail - But Some Don't

Nate Silver

Think & Grow Rich

Napoleon Hill

Think Big Act Small: How America's Best Performing Companies Keep the Start-Up Spirit Alive

Jason Jennings

The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is Guide to Cleaning Up in Business, Even if You are at the End of Your Roll

Mike Michalowicz

The Ultimate Question: Driving Good Profits and True Growth

Fred Reichheld

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer Driven World

Fred Reichheld with Rob Markey

Up, Down, or Sideways: How to Succeed When Times are Good, Bad, or in Between

Mark Sanborn

Why Work Sucks and How to Fix It: The Results-Only Revolution

Cali Ressler and Jody Thompson

Wired to Care: How Companies Prosper When They Create Widespread Empathy

Dev Patnaik with Peter Mortensen



Burnout to Breakthrough: Motivating Employees with Leadership Tools that Work

Ina Catrinescu

The Effective Executive: The Definitive Guide to Getting the Right Things Done

Peter F. Drucker

EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches

Dave Ramsey

The Five Dysfunctions of a Team: A Leadership Fable

Patrick Lencioni

The Five Temptations of a CEO: A Leadership Fable

Patrick Lencioni

The Four Obsessions of an Extraordinary Executive: A Leadership Fable

Patrick Lencioni

The Go-Giver: A Little Story About a Powerful Business Idea

Bob Burg and John David Mann

Great By Choice: Uncertainty, Chaos, and Luck - Why Some Thrive Despite Them All

Jim Collins

Hidden Champions of the 21st Century: Success Strategies of Unknown World Market Leaders

Hermann Simon

How To Be A Great Boss

Gino Wickman & René Boer

Leaders Eat Last: Why Some Teams Pull Together and Others Don't

Simon Sinek

Lincoln on Leadership: Executive Strategies for Tough Times

Donald T. Phillips

Management, Take Charge of Your Team: Communication, Leadership, Coaching and Conflict Resolution

Alan Anderson

The Personal MBA: Master the Art of Business

Josh Kaufman

Playing to Win: How Strategy Really Works

A.G. Lafley and Roger L. Martin

Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth

Patrick Thean

Start With Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek

The Truth About Leadership: he No-Fads, Heart-of-the-Matter Facts You Need to Know

James M. Kouzes and Barry Z. Posner

Turn the Ship Around: A True Story of Turning Followers into Leaders

L. David Marquet, Captain, U.S. Navy (Retired)

The Will to Win: Leading, Competing, Succeeding

Robert Herjavec


Marketing & Sales

The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd

Allan Dib

The 7 Principles of Public Speaking: Proven Methods from a PR Professional

Richard Zeoli

80/20 Sales and Marketing: The Defining Guide to Working Less and Making More

Perry Marshall

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients

Michael Port

Building a Story Brand: Clarify Your Message So Customers Will Listen

Donald Miller

Close The Deal: Smart Moves for Selling

Sam Deep & Lyle Sussman

Go-Givers Sell More

Bob Burg and John David Mann

Never Split The Difference: Negotiating as if Your Life Depended On It

Chris Voss with Tahl Raz

The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience

Carmine Gallo

You Can't Teach a Kid to Ride a Bike At a Seminar: The Sandler Sales Institute's 7-Step System for Successful Selling

David H. Sandler with John Hayes, Ph.D.

Selling The Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Selling You

Napolean Hill

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet Holmes


People Management

The Compassionate Geek: How Engineers, IT Pros and Other Tech Specialists can Master Human Relations Skills to Deliver Outstanding Customer Service

Don R. Crawley

Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior

Patterson, Grenny, Maxfield, McMillan & Switzler

Crucial Conversations: Tools for Talking When Stakes are High

Kerry Patterson, Joseph Grenny, Ron McMillan & Al Switzler

Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink

The Ideal Team Player: How to Recognize and Cultivate the Three Essential Virtues

Patrick Lencioni

Love 'Em or Lose 'Em: Getting Good People to Stay

Beverly Kaye and Sharon Jordan-Evans

Managing the Professional Service Team

David H. Maister

The Mentor Leader: Secrets to Building People and Teams that Win Consistently

Tony Dungy with Nathan Whitaker

More Than a Minute: How to Be an Effective Leader and Manager in Today's Changing World

Holly G. Green

Overcoming the Five Dysfunctions of a Team: A Field Guide

Patrick Lencioni

The Tao of Coaching: Boost Your Effectiveness of Work by Inspiring and Developing Those Around You

Max Landsberg

The Three Signs of a Miserable Job: A Fable for Managers (and Their Employees)

Patrick Lencioni

Topgrading: How Leading Companies Win by Hiring, Coaching , and Keeping the Best People

Bradford D. Smart, Ph. D.

Who: The A Method for Hiring

Geoff Smart and Randy Street


Personal Improvement

10% Happier: How I Tamed the Voice in my Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works - A True Story

Dan Harris

52 Essential Habits for Success

Robert Stevenson

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

James Clear

The Big Picture: 10 Rules that will Change Your Life

Tony Horton

Get Off Your "But": How to End Self-Sabotage and Stand Up for Yourself

Sean Stephenson

The Charge: Activating the 10 Human Drives that Make You Feel Alive

Brendon Burchard

The Compound Effect: Jumpstart Your Income, Your Life, Your Success

Darren Hardy

High Performance Habits: How Extraordinary People Become That Way

Brendon Burchard

How to Soar Like an Eagle in a World Full of Turkeys: A Practical Guide for Personal and Professional Achievement

Robert Stevenson

Live the Life You Love: Discover Your Purpose and Live it With Intention

Margaret Merrill

Living with a SEAL: 31 Days Training with the Toughest Man on the Planet

Jesse Itzler

The Power of Understanding People: The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance

Dave Mitchell

The Pursuit of Happyness

Chris Gardner with Quincy Troupe

Rudy's Insights for Winning In Life: Dream Big, Never Quit, Great Things Will Happen

Rudy Ruettiger

The Self-Reliant Entrepreneur: 365 Daily Meditations to Feed Your Soul and Grow Your Business

John Jantsch



The 5 Choices: The Path to Extraordinary Productivity

Kory Kogon, Adam Merrill, Leena Rinne

10-Minute Focus: 25 Habits for Mastering Your Concentration and Eliminating Distraction

Daniel Walter

Getting Things Done: The Art of Stress-Free Productivity

David Allen

Make Time: How to Focus on What Matters Every Day

Jake Knapp and John Zeratsky

Making It All Work: Winning at the Game of Work and the Business of Life

David Allen