Is your Inbox overflowing with messages about updated privacy policies? From the manufacturer of your computer to the publishers of all the software, apps and websites you use, you are probably receiving an undrecedented amount of privacy updates.
While you probably reflexively delete most of these messages, you may want to play closer attention to them. Some are informing you that unless you take specific action, you will no longer receive the email messages that you have subscribed to.
So why is this happening now? GDPR, that’s why. The General Data Protection Regulation of the European Union goes in to effect in three short days on Friday, May 25, 2018. This new legislation mandates more transparency when it comes to data privacy and requires that individuals be made aware of what personal data a given company has about them.
Because of this sweeping new legislation, companies are scrambling to let people know that they need to authorize them to retain the private data they hold about you. They also need you to reconfirm that you give them permission to email you.
Now you know. These messages are to ensure compliance with the new law. Even tough this is a law of the EU, it applies to companies outside the EU, so give these messages a quick review before you delete them, just to be sure you want the company who sent it to you, to have personal information about you in their databases.
Here are a couple of examples I’ve received in the last 24 hours, along with links to other blog posts about GDPR: