For those who may not be familiar with the IT industry, the “Channel” is at our core. The Channel comprises just about every aspect of our industry. At its most basic level, the Channel is the distribution framework by with technology products get from the manufacturer through the distributors to the resellers who sell and implement technology for their clients.
However, the Channel of 2016 is far more robust. It includes manufacturers who not only sell indirectly through distributors and resellers, but also companies who sell directly to the reseller or even the end customer. The Channel also includes trade associations, membership and peer groups, marketing consultants, IT business consultants, training and testing companies and more. It’s a comprehensive ecosystem that brings technology to the masses and has an annual value of over $3.8 trillion according to research from CompTIA, the global IT trade association. I met Jay McBain when he was working for Lenovo and had moved from his native Canada to the United States. Jay is one of the brightest and insightful people I know in this industry. After leaving Lenovo, he was bitten by the entrepreneurial bug and is presently running a company called ChannelEyes.
Thanks to you Jay McBain, for all that you do for all of us on your list. It’s an honor to be included.
You may read Jay’s post on his blog at the following link: